What Is Kraft Paper?
Kraft paper is a strong paper material known for its natural brown color, high durability, and excellent tear resistance. It is commonly used in packaging because it provides reliable protection while giving products a clean, rustic, and environmentally conscious appearance.
Compared with many highly coated papers, kraft paper has a more natural texture and organic feel. This makes it especially suitable for brands that want to communicate simplicity, sustainability, craftsmanship, and authenticity.