Custom the perfect packaging box for your product requires a deep understanding of its intended function and application. To streamline the process, we categorize product packaging into four major types:
Storage and Transportation vs. Sales Type
Storage and Transportation Type:
These boxes prioritize safe storage and transportation, using materials like corrugated paper, kraft card, and gray cardboard. Inner support materials like sponge or EVA, along with outer layers such as bubble bags, further enhance the protective capabilities. Enterprises seeking these boxes should focus on practicality and cost-effectiveness, with quality being a secondary consideration.
Sales Type:
Also known as marketing-type packaging, these boxes serve dual purposes: protecting the product during storage and transportation and elevating its perceived value. Materials for these boxes are usually high-end, utilizing special paper, imported materials, and unique production processes. Enterprises should prioritize meticulous program design, emphasizing structure, visual appeal, material quality, and the overall sales experience.
Exhibition Type vs. E-commerce Type
Exhibition Type:
These boxes concentrate on creating a standout shelf display image in supermarkets. Attention-grabbing visuals, promotion of sales, and overall functionality take precedence. When designing these boxes, consider their impact on shelf display, consumer attention, and sales promotion.
E-commerce Type:
Tailored for the online market, these boxes prioritize the consumer’s first impression when receiving the product. Focus on the courier box, visual appeal, material quality, and the unboxing experience. Companies must analyze their primary sales channels, whether e-commerce or traditional retail, to design packaging box that suits different needs.
Gift Packaging Box Type and FMCG Type
Gift Packaging Box Type:
Primarily used for business gifts or accompanying valuable items, gift-type boxes have a unique application function. Companies should base their choices on the product’s quality and market pricing differences, recognizing that a good product deserves an appropriately priced and supportive packaging.
FMCG Type:
Regardless of whether the product is sold in a supermarket or through e-commerce channels, the purpose of FMCG-type packaging box remains consistent. Companies should consider the quality of the product and align it with the appropriate cost ratio for the packaging.
Rational Type vs. Emotional Type
Rational Type:
Found in industries where consumers prioritize product features, functions, and efficacy, rational-type packaging focuses on functionality rather than aesthetics. Enterprises in sectors like pharmaceuticals, hardware, and chemicals should consider the impact of packaging on brand value.
Emotional Type:
Industries such as cosmetics, jewelry, garment and high-end food, where consumers seek a sensory experience, require emotional-type packaging. This not only affects brand temperament and promotion but also directly influences product pricing and sales profits.
In conclusion, understanding the distinctions between storage and transportation, sales, exhibition, e-commerce, gift, FMCG, rational, and emotional types of packaging is crucial. Enterprises should align their packaging strategy with the specific demands and purposes of their products, ultimately maximizing the product’s premium capacity while minimizing unnecessary production costs. Let your product packaging not only save money but also be worth every penny!
