What Kind Of Packaging Can Better Reach The Consumer Psychology?
In the dynamic landscape of rapid consumption, packaging transcends its traditional role, becoming a silent salesman that directly influences consumers’ perceptions. This article explores the pivotal link between packaging design and consumer psychology, emphasizing the need for a consumer-centric approach. 1.Understanding Consumer Needs: Acknowledge Maslow’s Hierarchy of Needs, emphasizing physiological, safety, social, esteem, and self-actualization […]